Target Audience

The income of a newspaper is directly linked to the audience that purchases it. Without a specifically targeted audience, a newspaper cannot expect to make a profit. A newspaper company needs to select a target audience before producing material, as without a target audience, articles will not be consistent and may be important to some yet completely irrelevant to others. Socio demographics, age or political views are common bases for target audiences, as they are based on certain areas or sectors of the population.

Here I have asked a group of 30 people, consisting of friends, family and teachers on their views towards local newspapers.

I then focused on the group who did not read their local newspaper