Thursday 18 February 2010

Newspaper Layout

The layout of a newspaper is important as it is responsible for which information is the main focus, where headlines are, if and where adverts are placed, etc. There is rarely any change whether the newspaper is local or national in regards to placement of the Header, however adverts may be placed above or below.

The default layout for a national Newspaper is Header at the top, either with or without an advertisement, the Main Article below, usually including a picture reference of the article. Some newspapers as shown here by The Times have simultaneous front page stories. The Times also has a listing of the other articles down the side of the front page.


However, The Daily Express has a slightly different layout as the Header always remains at the very top of the newspaper. It is followed below by the price, a preview of an article, and an advertisement all in one banner. It then proceeds to display the front page story's headline in very large letters, accompanied by a picture reference and the beginning of the article.


As you can see, with local newspapers there tend to be adverts in all four corners to support revenue and income of the newspaper suppliers in order to maintain profit, as I have discussed in a previous post.

With the Isle of Wight County Press, the Header remains at the top of the page, between two of the advertisements, and a banner showing other articles below.

The Newspaper has a mixture of articles shown on the front page, and the layout of the text and images is not as 'professional' as it would be in a National Newspaper, which would be produced using designers to correctly adjust the page layout.